Spring 2016 was a transition period for Tommy Bahama from the previous brand expression and creative direction. This is the first of several mailers to reflect that change, including a more product-centric photography direction, a cleaner design direction and recasting of models, one of which resulted in Lil' Kev, the mascot for the Cleveland Cavaliers during the NBA Finals. Design and typography by me with photography by Dewey Nicks, art direction Suzi Jones and styling by Deborah Watson.