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Curtis C Smith

  • Home
  • Work
  • Branding
    • Brand
    • One World
    • Message
    • Voice
  • About
  • Experience
  • POV
  • Contact

One Voice  |  The Truth for Many Faces

 

Not many or few, but a single, unified voice by which your message is both seen and heard, whether loudly in their ears, quietly in their soul, subtly in their mind
or unabashedly in their face. Spoken by you alone or
the many chosen to represent the brand and speak
on its behalf, it must always be the same voice. 
Without oneness and harmony, collectively you
speak as a house divided
.

This one voice may have many sides or faces, i.e. various services or products, advertising campaign and support collateral, or news stories and press releases. More often than not, it is all of the above and more including the very things people say inside the company and out. The point is that no matter the number of faces, the voice must be one and the same, from the top of the corporate ladder to the lowest rung and everything in between.

Your voice is the one by which you are recognized and revered, by which you call and entice. It is the siren’s song, and ours is a world of change and uncertainty where truth is required to navigate a landscape of choice, a sea of confusion. What is your voice and what are the words and images broadcast to your audience? Are you recognized by a voice of truth, honesty and certainty that is binding to loyalty, or something else? 

Who are you, and what is your voice? If you're not sure then we should talk.