Through the years the Tommy Bahama brand had developed a bit of a narrow, unintended perception that it was an old-man's brand, which isn't true. This was a brand concept piece I created that was about the essence
of the brand geared towards a younger audience. While it was never produced
(all photography is copyrighted scrap only),
it proved to be an important guideline
for me personally about what I love
about the brand, and how I think of
making life one long weekend.