Brand  |  Truth & Reality

Truth can be a hard thing to see clearly, particularly when you are the one defining it. Reality can be
as well. To see it objectively requires time, space
and perspective. It also requires honesty and
the knowledge of what to look for. The problem
is that all too often we see what we want
to see, and hear what we want to hear. Dig* ?

Still, reality is a good place to start, and while it doesn’t always reflect the whole truth as it relates to the ideals
of a vision or brand, it can at least show where things are today. Sort of a reckoning of relative truth and
the reality of things as they are at any given point in time.

Regardless of reality, your truth must center all strategy, planning and change. It is what drives the action of thought, creation, growth and maintenance, and is manifest in such ways as the kind of people you hire,
a business plan and marketing strategies, the office space and company culture, and ultimately in the quality
of products and services. Most importantly it's manifest in the public's opinion and actions.

Truth is also what gives the color, attitude and words - the narrative - by which everyone acts and speaks
on its behalf, the reality of which can be seen in things like a logo and business cards, the tools and words used
by the sales and marketing people, a website and social media or internal memos and press releases.
It can also be seen in the morale of your employees and the hop in your step.

It is often said that one of the only constants in this world is change. I would argue that change is simply
a consequence, and that truth is the only constant - the one thing we have that empowers us to deal with
change - and while your reality will eventually change your truth shouldn’t.

In a world of change, what is your truth?

*Harry Nilsson, The Point!.